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Is this an Effective Way to Inform Recall Customers?
A Blog Post from Dan Beres
Consumers are
notoriously difficult to reach when it comes to safety, needed
repairs and attending to recalls. OEM and dealer methods include
everything from phone calls, to text messages and direct mail.
However, far too frequently, these notifications end up in the trash
and are ignored. Perhaps there is a new way to communicate
with these customers, especially those second and third-generation
owners. And that is social media. While almost every dealer
utilizes social media as a sales tool, many don’t want to use it as
a...read the full
blog article here
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