Are Your Eyes Fixed on the Recall Target?
AutoSuccess Magazine Features Article on Recall Opportunity for Dealerships

Aside from the rare exception, just about every dealership in the nation has been impacted by recalls. Sure, there are a few OEMs who have dodged major manufacturing defects and a scattering of dealerships in rural markets where the lack of competition leaves vehicle owners with few repair options. For the rest, an aggressive recall strategy has emerged as one the best-performing efforts in driving sales and service revenue, reengaging passive customers and winning market share from competitors who have fallen...read the AutoSuccess article here

How Can Your Dealership Win Business from Recall Customers?
A Blog Post from Dan Beres

A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the top-performing 25 percent of dealerships in the study.  These top performers did the following things when communicating with customers: They requested the caller’s name 163% more than bottom performers; provided their direct contact information 40% more...read the full blog article here

Recent Recall News Highlights

• Half-Million Volvos Recalled For Flaw That Could Cause a Fire

• Toyota recalls vehicles with defective brakes

• Volkswagen recalls vehicles with defective airbags

• Porsche recalls vehicles with defective airbag control modules

• Errant Headlights Triggers Small Scale Maserati Recall

• Chrysler recalls trucks with defective fuel lines

• Subaru recalls SUVs with defective driveshafts

see all Recent Recall News