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FCA Dealer
Mirrors What Others See in Recalls and the Market Opportunity
Industry Insight on Recalls
Service departments
seem to be busier than ever. However, industry experts are advising
dealerships to roll out the welcome mat for vehicle owners who are
faced with a recall. Why? Ryan Sokoloff, Service Director of
Susquehanna CDJR in W, details what his peers may not be aware of.
Recalls represent new customers who may have never been to the
dealership as well as untapped opportunity for mobile repair
revenue. Sokoloff runs a busy service department, but is the
first to admit that the rewards were more than he expected...watch
the video
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