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            Hello, is It Me You're Looking For? 
            
            
            A Blog Post from Christopher Miller
            
             
            
            I frequently write 
            about how, in my opinion, dealerships would be wise to expand their 
            thinking and change attitudes towards recall customers … and not 
            just recall customers, but all customers. The customer experience is 
            key to building customer loyalty, increasing referrals and securing 
            repeat business. It is also one of a dealership’s most important 
            differentiators. But does that then mean you have to cater to every 
            single customer, every single time? For those of you that shape the 
            “customer culture” for the organization, should you always yield to 
            those customers that push boundaries and argue just to get something... 
            
            
            
            
            read the full blog post here 
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