Toyota Gift Cards - Recall Masters

Toyota Dealers: Celebrate old friendships and create new ones with Promotional Gift Cards!

Give your customers and new prospects a reason to visit your Toyota dealership with our Promotional Gift Card campaign, completely customized to drive traffic to your service and sales departments. Let your customers and shoppers know that your dealership appreciates their business. Recall Masters architects a unique campaign based on your dealership needs and budget.

Please note that the window to submit “Holiday” gift card orders is now closed (as of November 15, 2018). Production appointments are filling up quickly for “2019 – New Model Year” gift card promotions, so please plan accordingly. To secure gift cards in time for your promotion, please connect with a Recall Masters representative using the form at the bottom of this webpage – click here.

Campaign Highlights

First Class 5×7” Enveloped Mailer with Gift Card
Personalized with Consumer’s Name (mailed cards only)
Three (3) emails: Announcement email followed up with 2 emails over a 4 week period
ROI reporting (DMS access required)
One card per household, good toward any vehicle
In-store cards for in-person handout: Additional cards are available for $1 each (minimum quantity of 100)

Minimum Order Quantity: 2,000
New or Returning Clients may be required to pay “Setup Fee”
Does not include Call Center Services – all inbound inquiries go directly to the dealer
Dealer must provide vector-based logo or branding will simply be the dealer name in type.
Default card amount of $30, but the amount is up to you. You decide how big your gift will be!

Download the Product Sheet

Gift Card ROI: Toyota of Orange

Toyota of Orange is an outstanding dealership that thrives on delivering exceptional service, which makes them one of the most successful Toyota dealerships in the nation. It’s not just about “common” courtesy, but, rather, “UNcommon” courtesy that takes center stage whenever consumers come to their dealership. For the 2018 Spring Shopping Season, Toyota of Orange turned to Recall Masters to orchestrate a campaign that would help them retain their existing customers and appeal to lost customers who had not been back to the dealership in at least 12 months.

A $25 Gift Card for Toyota of Orange was mailed to 4,980 households first class and also included a supply for in-store use that the dealership staff could distribute at select times. The campaign targeted in-store customers and lost customers. Not surprisingly, the Toyota of Orange staff distributed the cards generously to customers who were looking to offset Service Department repair costs, came in for a test drive or upset about a particular experience.

The results? The numbers speak for themselves! There’s no question that the Toyota of Orange campaign transformed their approach to customer retention. The only outstanding question is what the program can do for your dealership.

Campaign Response:

46% Total Unique Response Rate
14% of these Lost Customers came back for a second visit within 3 months

Service Revenue

$598,432 Service Revenue ($311,558 after $25 gift card discount)
2,612 Total R.O.s (Warranty & C/P)
$85,216 Warranty
$513,216 Customer Pay
$229 Average RO Sales

Vehicle Sales Revenue

73 Vehicle Sales
48 vehicle sales to lost customers (12+ months)
21 vehicle sales after first service
$109,500 Vehicle Sales Profit

* program results vary from dealer to dealer

What Makes Us #1

Recall & Vehicle Owner Intelligence

Our technology and knowledgebase make us #1. Trusted by the largest dealer groups and OEMs, our platform analyzes data from more than 50 sources to target strategic recall opportunities. Superior data enables you to service more customers better and faster and upsell more services and vehicle sales.

We Build Your Customized Recall Department

From a Call Center Hotline team that fields consumer inquiries and schedules service appointments to a Recall Department webpage that captures leads, our many innovative solutions are integrated into your existing processes in order to empower your staff and keep consumers connected to your dealership.

Multi-Channel Communications Services

Our ground-breaking, 12-touchpoint communications drive traffic to your dealership. Digital Forensics technology identifies active recalls that were never completed. Target 2-3X more recalls than previously realized by tracking down the current/secondary owners. Put OEM and NHTSA-compliant communications to work for you.

Get Started on Your Promotional Gift Card Campaign!

Ron Lopes
888.651.4480 ext. 12
ron@recallmasters.com

Ron oversees promotional gift card solutions for Toyota dealers and can share with you the opportunity. It all begins with you reaching out to him using this form. From there, Ron will invite you to a web presentation to review the program and pricing. Time is of the essence, as production needs to be scheduled well in advance in order to meet your promotion dates. Thank you for your inquiry.