Important Note: Do not send clients to this page.  This blog content is intended for RM sales staff to use as weekly touchpoints to prospects or for the CS team with existing clients.  Some of this content may also be distributed via the eNewsletter “Recall Rundown.”  Feel free to copy and paste this content into your contact CRM and customize with your intro greeting and email signature.  DO NOT BLAST.  These are individual touchpoints or for recipients from the same dealership.  Your email needs to feel more personal and less about SPAM email blasting, which will cause individuals to unsubscribe.  

---

Touch Point Campaign: Traffic Without Discounting

eMail Subject Line: Boost Service Traffic WITHOUT Discounting

eMail Body Below:

 

Dear Dealership,

Ever hear the term “Customer Acquisition Cost” and wonder why the service industry has to compete on price alone?  There’s not a service department who has avoided campaigns based on coupons, lost-leaders, freebies and other efforts to acquire new customers in exchange for deep discounts.  Ouch, right?  You’re giving away margin – perhaps losing money – and, as it turns out, many of these customers don’t acquire additional services or come back for a future visit.  If discounting is clogging up your service drive with customers who can’t help you turn a profit, what’s the point?  Enter consumers with recalled vehicles and your days of discounting are gone!  If you’re interested in learning more about how recalls boost new customer acquisition revenue without discounting, hit me back and I’ll show you what are dealers like yours doing to capitalize on the recall opportunity.

(Add RM eMail Signature)