The faster you address recalls, the better service you can provide to customers. This isn’t just true in terms of winning over new business. A recent Forbes article commented on the inventory pileup that can come from a lot full of recalled vehicles.

The Takata air bag recalls may be a major contributor to the sense of recall fatigue across the country. When dealers invest in quality recall marketing services, they can get more help managing their affected vehicles.

More vehicles are still being added to the Takata recalls. July twenty-ninth saw hundreds of thousands of automobiles added to an already long list.

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