Dealership Outlook: Consumer Shopping Trends for 2025 In a blink, we’re about to abandon 2024 for the blue skies of 2025. The automotive industry is Read More

Top Strategies for Dealers to Recapture Customers Who Have Defected If there’s one scenario that just burns any organization’s leadership, it’s losing customers.  Take into Read More

Why Your Dealership Needs Its Own Proprietary Recall Webpage In today’s rapidly evolving automotive landscape, vehicle recalls are on the rise. New car dealers face Read More

The End of the Line for Phony Reviews Not a single retail business hasn’t stretched the truth a little bit when it comes to online Read More

The Consequences of Doing Nothing to Fix Your Retention Problem Every dealership watches their expenses.  You have to.  Margins are tighter than ever and customer Read More

Why the Price Game is a Losing Strategy, But Discernable Value is Everything A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters Read More

What the Walmart Model Tells Us About Consumers A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters Most of us shop at Read More

Going Back in Time to Win Back Customers Who Have Defected A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters We all Read More

Servicing Cars and Pulling Teeth A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters We’ve all read this stat somewhere – the Read More

Service Transparency Opens the Door to Better Retention A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters When 84% if consumer say Read More

The Sales-to-Service-to-Sales Ecosystem Has a Defection Problem A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters Sell more cars and you’ll service Read More

Why is Customer Retention Taking Center Stage? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters Walk the aisles of this year’s Read More

The New Workforce is Looking Beyond Compensation A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters One of the biggest challenges dealerships Read More

Trust: A Key Ingredient in Retaining Customers A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters The future of vehicle and customer Read More

Are We Headed Towards the Matrix? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters If you’ve never seen the movie “The Read More

One Man’s Trash is Another Dealer’s Treasure A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters Not too long ago, in a Read More

Where, Oh Where, did “Service” Go? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters The automotive industry is experiencing the most Read More

Will Cars Have the Right of Way in the Future? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters For as far Read More

The Call for Vehicle Safety Can Never be Silenced A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters According to an article Read More

Is In-Vehicle Technology Outpacing Itself? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters Many vehicle manufacturers and vendors are developing autonomous Read More

Recall Quandary: Who is to Blame? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters Automotive News recently reported that a Ford Read More

Technology, Recalls, and Inevitable Challenges A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters As vehicles become increasingly advanced, many OEMs are Read More

How Do We Solve the Shortage of Technicians? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters According to an article in Read More

What Do You Think About Whistle-Blowers? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters If you’ve never seen the movie “Titanic,” Read More

A Little Less Talk and a Lot More Action A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters Today’s automotive climate is Read More

Carvana, Auctions and Wholesale – Oh My! A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters There is certainly no love lost Read More

We all Share the Responsibility to Ensure Vehicles are Safe A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters When it comes Read More

U.S. Government Scrutinizes Vehicle Safety A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters The U.S. Department of Transportation is headlining a Read More

The Modern-Day Donner Party – When the Power Runs Out! A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   During the Read More

The Dilemma of What Autonomous Vehicle Safety Really Means A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   An interesting “Catch-22” Read More

Is the Road to the Sale Dead? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   For decades, dealerships have followed Read More

Is this a Step in the Right Direction? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   It is always encouraging Read More

The Competition for Technicians is Heating Up A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   Most dealerships already find it Read More

Hasta La Vista, Used Cars! A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   A recent news story, published by Reuters, Read More

Are Two Separate BDCs Better than One? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   Many dealers feel they need Read More

Looking for your Next Technician? Here’s a Great Idea! A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   An interesting idea Read More

Is it Time to Prepare your Dealership for the New Market? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   In Read More

The Modern Car Sale Model Goes Toe to Toe with Local Governance A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   Read More

Driving During the Pandemic A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   During the pandemic, we’ve seen a dramatic decrease Read More

Don’t Lose Service Profits Due to Master Tech Scarcity A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   We’re not alone Read More

What Can Your Dealership Do When the Used Car Value Crash Happens? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   Read More

Privacy or Safety – Why Should We Choose Which Is More Important? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   Read More

How to Prepare your Dealership for Proposed Recall Legislation A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   As used car Read More

Should Money Trump Customer Safety? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   With vehicle inventory low, many dealers have Read More

Update to CDC Guidelines Causes Auto Dealers to Re-evaluate Vehicle Sanitizing A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   Over Read More

Why Service Pickup & Delivery is Not for Everyone A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   During this pandemic, Read More

Recalls: Beyond the Original Owner? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   When discussing recalls, I have always emphasized Read More

The Digital Ride – What Could that Mean for the Future of Recalls? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters Read More

Walk-Around Woes – Make a Good First Impression by Checking for Recalls A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   Read More

Used Car Calamity: The Safety Sink Hole Growing Beneath Our Industry A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   Despite Read More

Cadillac Dealers Betting Big on EV or Taking the Chips Off the Table? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters Read More

Is Your Intention Better Retention? Well, Prove it! A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   Customer retention can be Read More

To Go or Not to Go? That is the Question. A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   One thing Read More

Thanks for Calling. Please Hold… A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   One of the fears dealerships have regarding Read More

Do you Treat your Team like your Customers? You Should! A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   The retail Read More

The Ramifications of Price Increases   A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   Dealerships are having a tough time acquiring Read More

What Are You Doing for Service Awareness During this Pandemic?   A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   It is Read More

Should Safety Technology be Standard, Regardless of Trim?   A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   Safety technology – a Read More

An Unfortunate Event Can Provide Opportunity  A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   While some dealerships have done an Read More

Technology Strikes Back  A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   Throughout history, humans have designed and created technology to Read More

The Perils of Online Used Car Buying Services  A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   These days, more channels Read More

Desperate Times, Desperate Measures and Trust A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   While traveling through Asia, Alexander the Read More

Used Cars: The Wild Ride that Could   As hard as we try to increase recall completions, there always seems to be a bump in Read More

It Doesn’t Get Much Worse than This!   All automobile manufacturers strive for dominance in the marketplace. Vying for consumer’s money, trust and brand loyalty Read More

Put a Little Love in Your Heart   News has not exactly been great recently. And, I do not know about you, but I welcome Read More

Increased Consumer Confidence Decreases Time to Revenue A Blog Post by Tung Nguyen, VP of Client Experience at Recall Masters   This year marks 24 Read More

9 Tips to Mitigate the Impact of COVID-19 in Your Service Department A Blog Post by Dan Beres, Managing Partner & Chief Operations Officer   Read More

Recall Completion Rates and Technology A Blog Post by Dan Beres, Managing Partner & Chief Operations Officer   The problem of how to increase recall Read More

Is this an Effective Way to Inform Recall Customers? A Blog Post by Dan Beres, Managing Partner & Chief Operations Officer Consumers are notoriously difficult Read More

The Wrong Way to Increase Service Revenue A Blog Post by Dan Beres, Managing Partner & Chief Operations Officer In search of service revenue, dealerships Read More

Is Mobile Service the Answer to Higher Recall Completion Rates? A Blog Post by Dan Beres, Managing Partner & Chief Operations Officer   Recall completion Read More

 Where Oh Where Do We Find More Techs? A Blog Post by Dan Beres, Managing Partner & Chief Operations Officer   With the increasing demand Read More

Who’s the Baby? Recalls and Infants A Blog Post by Dan Beres, Managing Partner & Chief Operations Officer   When people think of recalls, at Read More

Leverage Your Marketing to Gain More Service Business! A Blog Post by Dan Beres, Enterprise Services, OEM & Strategic Partnerships   Retention is vital for long-term Read More

How Will Robots Affect Driver Safety? A Blog Post by Dan Beres, Enterprise Services, OEM & Strategic Partnerships   Several manufacturers, including Tesla, have rolled out Read More

An Innovative Way to Keep the Roads Safe & Bring in Customers A Blog Post by Dan Beres, Enterprise Services, OEM & Strategic Partnerships   Have Read More

What’s at Stake Legally When Selling a Used Car with an Open Recall? Part 2: The Problem with Selling Used Cars with Recalls A Blog Read More

Getting Service Recommendations Is Child’s Play A Blog Post by Dan Beres, Enterprise Services, OEM & Strategic Partnerships   Customer experience and standing out from the Read More

How Can Your Dealership Win Business from Recall Customers? A Blog Post by Dan Beres, Enterprise Services, OEM & Strategic Partnerships   A recent article in Wards Auto Read More

A Tidal Wave of Change May Be on Its Way to Dealerships A Blog Post by Dan Beres, Enterprise Services, OEM & Strategic Partnerships   Federal Read More

Recall Strategies Auto Success Podcast featuring Dan Beres, Enterprise Services, OEM & Strategic Partnerships     About the Featured Guest Dan Beres Enterprise Services, OEM & Strategic Read More

What’s the Silver Lining in this New Car Sales Slump We’re In? A Blog Post by Dan Beres, Enterprise Services, OEM & Strategic Partnerships   According Read More

Is Ridesharing Always Safe? Hail NO! A Blog Post by Dan Beres, Enterprise Services, OEM & Strategic Partnerships   Drivers participating in the nation’s most extensive Read More

Navigating the Maze of New In-Vehicle Technology A Blog Post by Dan Beres, Enterprise Services, OEM & Strategic Partnerships   According to a recent article in Automotive News, Read More

The Great Race Against Time! A Blog Post by Dan Beres, Enterprise Services, OEM & Strategic Partnerships In today’s society, time is a precious commodity. So Read More

The Problems with Selling Used Cars with Recalls Part 1: Consumers Vote with their Pocketbooks A Blog Post by Sean Reyes, Chief Marketing Officer for Read More

Are You a Good Leader? A Blog Post by Dan Beres, Enterprise Services, OEM & Strategic Partnerships All businesses need good leaders who know what it Read More

Can You Hear Me Now? A Blog Post by Dan Beres, Enterprise Services, OEM & Strategic Partnerships One of the biggest obstacles many dealership service departments Read More

The Sales-to-Service Handoff Can Translate to Serious Revenue & Loyal Customers Hidden profit opportunities exist throughout most dealerships. Whether those opportunities present themselves through service Read More

Takata Strikes Back with a Vengeance I realize that we’re all probably sick of hearing about the Takata airbag recalls. Take a deep breath because Read More

When it Comes to Technicians, Dealerships May Need a Bigger Boat In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how Read More

Technicians are the Key to Dealerships’ Future Service departments account for and absorb most of a dealership’s losses in sales and fixed expenses. That is Read More

Turning Recalls from Trash to Treasure In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes Read More

The Growing Used Vehicle Market May Be Great for Consumers According to a recent article in Automotive News, investors and car dealers have shifted their Read More

Customer Experience Upgrades in 3 Simple Steps   Customers don’t necessarily arrive at your dealership expecting a great experience. When it comes to service, many Read More

As Safety Value Increases, So Do Repairs Technology that helps safeguard drivers and passengers is flourishing. Vehicle manufacturers are adopting sophisticated driver safety systems as Read More

Why Technicians will Soon Rule the Automotive Industry I think it’s fair to say that automotive technicians are getting harder to find. These days, less Read More

When Digital Starts Winning, Fight Back In the last few years, a war between dealerships and independent service centers over consumers has fueled a competitive Read More

The Pitfalls of Discounting Service?   When it comes to sales and service transactions in the retail automotive industry, a main strategy in acquiring new Read More

Hello, is It Me You’re Looking For?   I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and Read More

Take a Good Look at Your Recall Customers It wasn’t too long ago that most dealers shunned recalled vehicle owners, describing the additional traffic as Read More

Advancing Technology and the Public Threat   If you’re a movie fan, at some point, you will almost certainly have witnessed a scene where a Read More

Are We Playing Whack-A-Mole with Recalls?   Most of us in the automotive community are painfully aware that our nation is in the middle of Read More

Does the Rise in Electric Vehicles Give Birth to a Whole New Set of Recall Problems? When it comes to recalls, electric vehicles are pretty Read More

  Two Florida Hyundai Dealerships Connect with Lost Service Customers Using Recalls Service Activity and New Car Sales Jump Unexpectedly, Boosting Revenue and the Dealership’s Outlook Read More

  When Batman Decides a Recall Isn’t Enough In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its Read More

  Outsourcing Customer Communications – Should the Service Department Worry? There are few things sales managers find more painful than looking into their CRM and Read More

  What Do Car Subscription Services Mean for Dealers, OEMs and Consumers? There’s a huge push going on across the nation for subscription-based vehicle services. Read More

  Plugging In: How Electric Vehicles Could Impact Your Service Department Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman Read More

  The Future of your Service Department There is nothing more frustrating to a customer than being told a repair will take X amount of Read More

  Dealership Safety Concerns Aren’t Only About Recalls Life at a dealership is hectic. There are so many pieces moving simultaneously that it can seem Read More

  You Think Your Customers are Happy? Do This & Watch How Fast That Changes! Manufacturers hold dealerships accountable for customer satisfaction and the overall Read More

  The Art of Turning Complaints into New Customers The auto industry is hyper-competitive. Consumers have countless choices for buying and servicing their vehicles; from Read More

Recalls: Perhaps California has the Solution? It’s always frustrating to read articles about the challenges legislators, manufacturers and states have with low recall compliance rates. Read More

Taking Care of Recall Customers While Maximizing Revenue As industry experts forecast slumping sales numbers, a recent article in Automotive News suggests that service departments Read More

Making the Case for Texting Consumer Recall Notices   Technology has made a huge impact upon our modern society. In the past, standard postal mail Read More

To Improve the Customer Experience, Employees Must Own It!   Today’s consumers are fickle and more demanding than ever. Why wouldn’t they be – they Read More

Is selling a car more important than preserving a life? The Future of Used Car Recalls   A recent Automotive News report states that one Read More

One Small Way to Slay the Recall Dragon   With the influx of recalls, two of the biggest challenges for manufacturers and dealers are locating Read More

The UK’s Surprising Recall Compliance Solution   One of the largest hurdles to overcoming the vehicle recall crisis facing automakers, dealers and even consumers, is Read More

Human Capital: How Teamwork Can Increase Revenue    One challenge in many dealerships is building an environment where teamwork thrives. Salespeople are focused on their Read More

Should Manufacturers Be Able to Recall Recalls?   According to an article posted on Ford Authority, Takata has taken a massive hit to the tune Read More

Where Do We Go from Here? The Recall Compliance Challenge   Vehicles can easily change hands multiple times over their lifetime. When a recall occurs, Read More

The Hidden & Deadly Side of Airbag Recalls By now, everyone has heard of the fiasco that is the Takata airbag recall. With millions of Read More

When States Fight Back I’ve written a lot about recall awareness and how dealers can position themselves to be champions in their communities by treating Read More

Why are Consumers So Ambivalent About Bringing Recalled Vehicles into Your Dealership? There are currently more than 63 million recalled vehicles still on US roads Read More

Is a Reasonable Consumer Expectation Too Much to Ask? Imagine feeling ill enough to visit the local hospital. Most of us identify the hospital as Read More

Driver Liability May Soon Steer Uber/Lyft Drivers Away from Recalled Vehicles The popularity of transportation networks such as Uber and Lyft has increased vehicle purchase Read More

What Happens When Recalls Start Influencing Buyers? With the massive onslaught of vehicle recalls it is pretty much guaranteed that all parties involved are paying Read More

Can your Used Car Buyers Trust you? Consumers have plenty of choices when it comes time to buy a used car – private sellers, independent Read More

Why Recalls Won’t Ever Go Away: Part 2 In my last blog, I shared some reasons why dealers need to prepare for a constant flow Read More

Why Recalls Won’t Ever Go Away: Part 1 Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts Read More

A New Year’s Resolution to Service Consumers As we make our New Year’s resolutions and reflect on 2016, which was a less than perfect year Read More

For drivers, becoming educated about possible recalls must be a high priority.

  When it Comes to Recalls, What is Legal may also Leave You Liable In a past blog, I discussed how AutoNation instituted a policy Read More

  Recalls: Let’s Show a United Front in Solving this Problem While it is still legal to sell pre-owned vehicles with open recalls, the National Read More

  One dealer in Florida is taking a stand to ensure that pre-owned vehicles with open recalls never hit the streets. When the Takata airbag Read More

You are probably familiar with the concept of safety recalls. Here is a little information on what goes into them.

With so many vehicles involved in recent recalls, dealers have to use the most accurate data they can.

The faster you address recalls, the better service you can provide to customers.

Even though the Takata air bag recalls have been in motion for some time now, owners could still be unaware of the effort.

  Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar Read More

Apathetic owners are a real problem during auto recalls.

  The Discovery Channel’s “Shark Week” has become a cultural phenomenon in our country. Sharks are relatively mysterious and most people don’t know much about Read More

Auto recalls can kick off a new phase of a customer relationship.

There's sometimes a gap between when the recall starts and when the fix is available.

Owners being notified in a recall campaign should feel like they know what to do next.

In my past few blogs, I discussed the various areas in a dealership that are affected by the current recall epidemic, compared the differing viewpoints Read More

  In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. Read More

If manufacturers are looking for smarter recall measures, dealers should follow suit.

The Takata air bag recalls will take more time, and dealers need to be ready.

During an auto recall, dealers start with bad news and have to get to a good response from the customer.

  There’s no question – the recall crisis is eroding the confidence consumers have in vehicle safety. Every day, we hear of more vehicles being Read More

  This is Part 2 of 2.  Click here to view Part 1 In Part 1 (click here) of this series, I detailed the existing Read More

The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships on Read More

Recall marketing techniques may help dealerships keep accountability.

Millions of vehicles under recall still wind up on the road.

Recall communications are important for building strong customer relationships.

One of the largest pain points with recalls is completion percentages. In many cases, it’s not by any fault of the manufacturer or dealer that Read More

The NHTSA pursued multiple ways of encouraging recall data last year.

Many consumers aren’t aware of recent vehicle hacking incidents, one survey revealed.

Savvy marketing can help make up for a slow recall action.

Effective communication can help prevent soon-to-be car owners from making poor purchasing decisions.

A transparent recall action sends a positive message to owners.

Negative reactions to one recall can affect how another one plays out.

When a recall launches, dealers need to take action to reach consumers quickly. Delayed recall notifications could cost the dealership company trust. CBS San Francisco Read More

Recall marketing strategies can follow a specific plan to turn overwhelmed consumers into engaged ones.

When a recall launches, dealers need to take action to reach consumers quickly.

Earlier this year, a Fiat Chrysler recall drew attention for the way it handled hacking vulnerabilities in some of its vehicles.

Strike the right tone to keep customers engaged through recall communications.

Following a phone script can help give vehicle owners the right message during a recall.

Tracking Vehicle Identification Numbers is an important part of initiating a strong recall.

Staying on top of important recalls means using the latest information to be prepared.

Getting owners involved in a recall is vital for success and improving responses.

A dealership’s “unknown” customers can account for an untapped resource.

With the right choices, dealerships may actually increase business during a recall campaign.

A report seems to affirm one dealership’s lack of attention to recalled cars in their lots.

Washington, D.C. — June 25, 2015 — This blog has reported many times on ongoing recalls and the related actions they’ve prompted, especially in regards Read More

Detroit, MI — April 21, 2015 — Responding to a recall successfully is important for dealers from a legal perspective, but also from a customer Read More

Detroit, MI — April 13, 2015 — If a new vehicle is involved in a manufacture recall, then buyers need to be dissuaded from buying Read More