Recall Masters’ Miller to Present “Build your Recall Department into a Revenue Powerhouse” at 2017 Innovative Dealer Summit

Laguna Hills, CA, February 27, 2017 – Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, today announced that CEO, Christopher Miller, will present a session, “Build your Recall Department into a Revenue Powerhouse,” at the Innovative Dealer Summit, April 4 and  5 in Denver, CO.

Miller’s presentation will offer a blend of information and data analysis and he will lay out the opportunity that lies within a franchise dealership’s effective recall management. The session is interactive, soliciting the participation of attendees to paint scenarios that dealers are challenged with. Miller will offer a wide range of solutions and showcase dealer case studies that lead to enhanced revenue and customer satisfaction.

Commenting on his session Miller stated, “The subject of vehicle recalls is center stage for manufacturers, consumers and, more than likely, your dealership. Recalls not only shape the consumer’s perception of the brand, but also reflect your dealership’s integrity. Is your dealership standing by your vehicles and facilitating resolution for the consumer or does it view recalls as a nuisance? Now, more than ever, dealerships are on the front lines of the recall process for consumers. This presentation promises to offer something for everyone – you won’t want to miss it!”

In his presentation, Miller will share what he’s learned about recalled vehicle owners and how the debacle has also brought about opportunity for dealerships that effectively manage the process. During this interactive session, he will talk about the status of vehicle recalls in America, blueprint a successful dealership recall department and share data that clearly illustrates the benefits or reining in the recall revolution. Attendees will learn how some of the nation’s most profitable dealerships are managing recalls.

This presentation is intended for dealer executives, the dealer principal, fixed ops directors and any automotive industry executive who is involved with or oversees vehicle inventory operations, new and pre-owned vehicle sales, service drive revenue and operations, or recall compliance.

The presentation is designed to help attendees:

1. a) Get up to speed on the status of recalls in America
2. b) Learn how to protect existing customers, win back lost customers and find new ones through recall management
3. c) Understand the importance of recall vehicle data and how to locate accurate customer contact information
4. d) Establish how to reach recall customers with proper communication through a wide range of media, messages and consumer profiles
5. e) Learn how to build an efficient Recall Department in their dealership through proper training, best practices, and solutions.

“The elephant in the room is recall compliance and dealer liability, which I will also review. While the federal Motor Vehicle Safety Act strictly prohibits dealerships from selling new vehicles subject to a recall, the law does not prohibit a dealer from selling a pre-owned vehicle from the dealership’s inventory. Still, as any personal injury attorney can attest to, dealerships risk significant liability should death or injury come about as a result of any recall that was ignored by the dealership, whether intended or not. You can learn more about this vital information in my presentation,” Miller stated.

Recall Masters is the leading provider of automotive recall news, data, training, and communications. The company is dedicated to helping automakers and their dealers expedite the repair of recalled vehicles and make the roadways safer for everyone. Greater recall awareness and proactive management helps automakers protect their brand and build trusting relationships between automotive dealers and consumers

At every touch point from vehicle sales, to loaner cars and inventory management, automotive repair scheduling and service lane visits, to auto rental and corporate fleets, Recall Masters places actionable information at the fingertips of automotive sales, rental car agencies, fleet managers, municipalities and service centers, as well as consumers, nationwide.

To learn more about Recall Masters complete beginning-to-end solution, schedule a demo or receive a free trial call: 888-651-4480; email info@recallmasters.com; or visit: https://www.recallmasters.com.

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About Recall Masters:

Recall Masters is the leading provider of automotive recall news, data, training, and communications. The company is dedicated to helping automakers and their dealers expedite the repair of recalled vehicles and make the roadways safer for everyone. Greater recall awareness and proactive management helps automakers protect their brand and build trusting relationships between automotive dealers, rental car agencies, auto auctions and consumers alike.  Recall Masters is privately held and based in the Laguna Hills, CA. www.recallmasters.com