Recall Masters develops solutions that help the automotive industry drive revenue and support retention above and beyond recalls through its R+ Premium solution. The customer acquisition and retention platform leverages best-in-class vehicle owner data to connect 2nd/3rd/4th generation owners – 3X more customers and prospects than what is visible to even the manufacturers. Repeat servicing is supported through a targeted retention card effort that broadens the reach to lost and lapsed customers before they defect. The turnkey, fully-integrated customer lifecycle management solution creates greater recall awareness and helps automakers protect their brand.
For OEMs and many dealerships, recall compliance is not only a priority for mitigating risk, but it’s also paramount for protecting the brand. More than 1 in 4 vehicles on the road today have an open recall. While it’s a crisis for all consumers and the entire auto industry, it’s also an opportunity for dealerships to be a beacon of safety in their community. We’re proud to deliver results that:
- Acquire First Time Customers
- Increase Customer Pay Revenue
- Increase New Vehicle Sales
- Win Back Inactive Customers
- Enhance Overall Service Retention
- Save CSI & Preserve Brand Integrity
- Supercharge Retention Efforts with R+ Premium
Explained: Our Proprietary Process for Recall Management
Recall & Vehicle Owner Intelligence
Our technology and knowledgebase make us #1. Trusted by the largest dealer groups and OEMs, our platform analyzes data from more than 50 sources to target strategic recall opportunities. Superior data enables you to service more customers better and faster and upsell more services and vehicle sales.
We Build Your Customized Recall Department
From a Call Center Hotline team that fields consumer inquiries and schedules service appointments to a Recall Department webpage that captures leads, our many innovative solutions are integrated into your existing processes in order to empower your staff and keep consumers connected to your dealership.
Multi-Channel Communications Services
Our ground-breaking, multi-touchpoint communications drive traffic to your dealership. Digital forensics technology identifies active recalls that were never completed. Target 3X more recalls than previously realized by tracking down current/secondary owners. Put OEM and NHTSA-compliant communications to work for you.
High-Engagement Retention Solutions
The data shows that if consumers service with you, there’s a 74% chance they’ll buy their next vehicle from you. But your retention effort requires a real boost – it needs to convince consumers to take action. With R+ Premium, RM engages consumers through recalls, then retains new and existing customers through our proprietary retention solutions.
The Results
Every dealership and market is different, but one outcome is consistent – ROI! These results don’t come easy, as evident in other “recall” efforts that don’t employ digital forensics and multi-channel communications. It’s one thing to uncover VINs with open recalls, and quite another driving customers into your dealership.
*Data updated 01/09/2026. Results vary by OEM brand, dealership and market.
Recall Masters by the Numbers
50 +
Data Sources
We partner with leading data providers to conduct extensive digital forensics, which enables us to match vehicles with open recalls and their current owners.
46
Automakers
We maintain the most comprehensive source of recall information for almost all makes and models on US roads and highways.
23500 +
Unique Recalls
We monitor an ever-growing number of NHTSA- mandated and OEM safety recalls, along with voluntary recalls issued by the manufacturer.
78 +M
Vehicles
We track recalled vehicles in the United States going back to model year 2000, many of which have multiple unperformed recalls.
Consumers Are Looking for Your Dealership
Want to Know About the Opportunity Around Your Dealership?
Enterprise Services: Does Your B2B Platform Need Recall Data?
Recall Masters is looking to partner with all data and platform providers that serve car dealers, rental agencies, fleet management, rideshare services, food delivery providers, couriers and any other business that utilizes vehicles in the fulfillment of services. If an accident or death occurs in a recalled vehicle while facilitating those operations, your client may be held partially liable. There’s a better way – partnering with Recall Masters to serve up critical recall data within your platform. Click here to learn more about our Enterprise Services division.
In today’s automotive retail environment, customer relationships are won or lost long after the vehicle sale. While new-vehicle margins remain volatile and inventory cycles unpredictable, service and maintenance continue to represent the most stable, high-margin profit center for U.S. dealerships. Ongoing servicing loyalty also keeps the door open for future sales. Yet many dealers unknowingly sabotage this advantage with a silent, persistent problem: inaccurate customer contact data.
Bad contact data doesn’t just weaken marketing performance – it actively erodes customer relationships, inflates costs, and accelerates defection to independent repair shops and competing dealerships. When a service reminder goes to the wrong email, a recall notice never reaches the owner, or a loyalty offer lands in a dead mailbox, the dealership doesn’t just miss a message. It misses a moment to reinforce trust, relevance, and value.
In an era where consumers expect...read the entire blogpost here.
Industry Leadership
Stay up to date and connected to all issues related to the automotive industry and associated recall and retention news. The Recall Rundown is the only monthly newsletter dedicated to automotive recalls, retention and topics impacting dealerships and OEMs… Click here to read the February 2026 Recall Rundown issue.
CIO Think Magazine: Powers Receives Award
Tonia Powers, Chief Human Resources Officer at Recall Masters, is Named One of the Most Influential Women in HR for 2026
In the January 2026 issue of CIO Think Magazine, Tonia Powers of Recall Masters, received high praise for her leadership in the Human Resources field. With more than two decades human resources leadership, Powers has shaped a professional philosophy that is simple in principle yet powerful in execution: support, trust, and accountability drive performance. Where clarity exists, momentum follows. Where trust is intentional, results compound. For Tonia, people leadership has never been about policies or administration. It has always been about alignment, between business objectives and human capability, between leadership intent and employee experience, and between what organizations promise and what they consistently deliver. Download the article from the CIO Think website.
Erica Bruno on the Auto Social Gal Podcast
For Erica Bruno-Martin, her life has been automotive, but the purpose is much greater. It’s in her blood. Erica joined host Ina Coveney on the Auto Social Gal podcast. In this interview, Erica shares her journey as a leader in the automotive industry, transitioning from her early days in retail to becoming a Senior Director at Recall Masters. By leaning into her expertise in recall data and her commitment to fostering diversity through the Women of Color Automotive Network (WoCAN), Erica proves that professional success is built on a foundation of trust and service. Erica’s big message: Authenticity and trust are your most valuable assets. AutoSocialGals is a video series created by Ina Coveney highlighting real stories from women in car sales and the automotive industry… Click here to listen to the Auto Social Gal podcast with Erica Bruno.
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We keep track of recalls on vehicles since model year 2000
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