Recall Masters develops solutions that help the automotive industry drive revenue and support retention above and beyond recalls through its R+ Premium solution. The customer acquisition and retention platform leverages best-in-class vehicle owner data to connect 2nd/3rd/4th generation owners – 3X more customers and prospects than what is visible to even the manufacturers. Repeat servicing is supported through a targeted retention card effort that broadens the reach to lost and lapsed customers before they defect. The turnkey, fully-integrated customer lifecycle management solution creates greater recall awareness and helps automakers protect their brand.
For OEMs and many dealerships, recall compliance is not only a priority for mitigating risk, but it’s also paramount for protecting the brand. More than 1 in 4 vehicles on the road today have an open recall. While it’s a crisis for all consumers and the entire auto industry, it’s also an opportunity for dealerships to be a beacon of safety in their community. We’re proud to deliver results that:
- Acquire First Time Customers
- Increase Customer Pay Revenue
- Increase New Vehicle Sales
- Win Back Inactive Customers
- Enhance Overall Service Retention
- Save CSI & Preserve Brand Integrity
- Supercharge Retention Efforts with R+ Premium
Explained: Our Proprietary Process for Recall Management
Recall & Vehicle Owner Intelligence
Our technology and knowledgebase make us #1. Trusted by the largest dealer groups and OEMs, our platform analyzes data from more than 50 sources to target strategic recall opportunities. Superior data enables you to service more customers better and faster and upsell more services and vehicle sales.
We Build Your Customized Recall Department
From a Call Center Hotline team that fields consumer inquiries and schedules service appointments to a Recall Department webpage that captures leads, our many innovative solutions are integrated into your existing processes in order to empower your staff and keep consumers connected to your dealership.
Multi-Channel Communications Services
Our ground-breaking, multi-touchpoint communications drive traffic to your dealership. Digital forensics technology identifies active recalls that were never completed. Target 3X more recalls than previously realized by tracking down current/secondary owners. Put OEM and NHTSA-compliant communications to work for you.
High-Engagement Retention Solutions
The data shows that if consumers service with you, there’s a 74% chance they’ll buy their next vehicle from you. But your retention effort requires a real boost – it needs to convince consumers to take action. With R+ Premium, RM engages consumers through recalls, then retains new and existing customers through our proprietary retention solutions.
The Results
Every dealership and market is different, but one outcome is consistent – ROI! These results don’t come easy, as evident in other “recall” efforts that don’t employ digital forensics and multi-channel communications. It’s one thing to uncover VINs with open recalls, and quite another driving customers into your dealership.
*Data updated 12/11/2024. Results vary by OEM brand, dealership and market.
Recall Masters by the Numbers
50 +
Data Sources
We partner with leading data providers to conduct extensive digital forensics, which enables us to match vehicles with open recalls and their current owners.
46
Automakers
We maintain the most comprehensive source of recall information for almost all makes and models on US roads and highways.
12000 +
Unique Recalls
We monitor an ever-growing number of NHTSA- mandated and OEM safety recalls, along with voluntary recalls issued by the manufacturer.
78 +M
Vehicles
We track recalled vehicles in the United States going back to model year 2000, many of which have multiple unperformed recalls.
Consumers Are Looking for Your Dealership
Want to Know About the Opportunity Around Your Dealership?
Enterprise Services: Does Your B2B Platform Need Recall Data?
Recall Masters is looking to partner with all data and platform providers that serve car dealers, rental agencies, fleet management, rideshare services, food delivery providers, couriers and any other business that utilizes vehicles in the fulfillment of services. If an accident or death occurs in a recalled vehicle while facilitating those operations, your client may be held partially liable. There’s a better way – partnering with Recall Masters to serve up critical recall data within your platform. Click here to learn more about our Enterprise Services division.
Automotive dealerships in the United States face a competitive landscape where trust and customer loyalty are paramount. One of the most underutilized opportunities to build consumer trust and establish long-term relationships lies in assisting with vehicle recall repairs. Far from being an inconvenience, recall repairs present dealerships with a unique chance to showcase their expertise, enhance customer satisfaction, and foster loyalty. By capitalizing on recalls, dealerships can transform a potential negative into a strategic advantage that benefits both customers and the business.
The Scope of Vehicle Recalls in the U.S.
Vehicle recalls are a common occurrence in the automotive industry. In 2024 alone, the National Highway Traffic Safety Administration (NHTSA) reported more than 450 separate recall campaigns, affecting more than 28 million vehicles. Despite the scale, recall compliance rates are less than optimal. Data from the NHTSA indicates that only about 75% of recalled vehicles are repaired, leaving millions…read the entire blogpost here.
Industry Leadership
Recall Masters HR Leader Recognized for Excellence
Insights Success Magazine Recognizes Powers as One of 2025’s Most Influential Women in HR Leadership
January 16, 2025, Laguna Hills, CA – Recall Masters, the industry’s leading provider of automotive recall management and retention solutions, announced Tonia Powers, Chief Human Resources Officer, was recognized by Insights Success Magazine as “One of 2025’s Most Influential Women in HR Leadership”. Powers is featured on the cover of the magazines January 2025 issue, accompanied by an extensive article outlining the company and her contributions to the company’s success.
Stay up to date and connected to all issues related to the automotive industry and associated recalls. The Recall Rundown is the only monthly newsletter dedicated to automotive recalls and topics that pertain to recall management for dealerships and OEMs… Click here to read the January 2025 Recall Rundown issue.
Recap of 2023: Recalls Return to Historic Numbers
A Deluge of Recalls, though Compliance Increases
Limited manufacturing and the supply chain crisis over the past two years gave way to a flood of recalls in 2023. The continued proliferation of software and electronics in modern vehicles has also led to an overwhelming number of related recalls. Familiar themes of airbag defects layered on top of battery fires makes 2023 one of the most dangerous ever recorded in recall history.
Read more and request a copy of the State of Recalls for 2023.
It feels great when customers shower praise on your store and recognizes, but the real learning opportunity comes from the harsh criticism and negative feedback from customers. My guest today has framed his recent podcast series – The Service Lounge – around what we can learn from these interactions. I’d like to welcome into the FixedOps UX ThinkTank Brandon Nixon, Chief Revenue Office at Update Promise. Full disclosure, Update Promise and Recall Masters have a formal partnership, but even if we didn’t, I’d still be a huge fan. They are most known for their payment and service lane solutions, but their Consumer Experience Management System (CEMS) has given Brandon and his team a deep understanding of today’s consumer… Click here to access archived espisodes of the FixedOps UX.
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We keep track of recalls on vehicles since model year 2000
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