Recall Masters develops solutions that help the automotive industry drive revenue and support retention above and beyond recalls through its R+ Premium solution. The customer acquisition and retention platform leverages best-in-class vehicle owner data to connect 2nd/3rd/4th generation owners – 3X more customers and prospects than what is visible to even the manufacturers. Repeat servicing is supported through a targeted retention card effort that broadens the reach to lost and lapsed customers before they defect. The turnkey, fully-integrated customer lifecycle management solution creates greater recall awareness and helps automakers protect their brand.
For OEMs and many dealerships, recall compliance is not only a priority for mitigating risk, but it’s also paramount for protecting the brand. More than 1 in 4 vehicles on the road today have an open recall. While it’s a crisis for all consumers and the entire auto industry, it’s also an opportunity for dealerships to be a beacon of safety in their community. We’re proud to deliver results that:
- Acquire First Time Customers
- Increase Customer Pay Revenue
- Increase New Vehicle Sales
- Win Back Inactive Customers
- Enhance Overall Service Retention
- Save CSI & Preserve Brand Integrity
- Supercharge Retention Efforts with R+ Premium
Explained: Our Proprietary Process for Recall Management
Recall & Vehicle Owner Intelligence
Our technology and knowledgebase make us #1. Trusted by the largest dealer groups and OEMs, our platform analyzes data from more than 50 sources to target strategic recall opportunities. Superior data enables you to service more customers better and faster and upsell more services and vehicle sales.
We Build Your Customized Recall Department
From a Call Center Hotline team that fields consumer inquiries and schedules service appointments to a Recall Department webpage that captures leads, our many innovative solutions are integrated into your existing processes in order to empower your staff and keep consumers connected to your dealership.
Multi-Channel Communications Services
Our ground-breaking, multi-touchpoint communications drive traffic to your dealership. Digital forensics technology identifies active recalls that were never completed. Target 3X more recalls than previously realized by tracking down current/secondary owners. Put OEM and NHTSA-compliant communications to work for you.
High-Engagement Retention Solutions
The data shows that if consumers service with you, there’s a 74% chance they’ll buy their next vehicle from you. But your retention effort requires a real boost – it needs to convince consumers to take action. With R+ Premium, RM engages consumers through recalls, then retains new and existing customers through our proprietary retention solutions.
The Results
Every dealership and market is different, but one outcome is consistent – ROI! These results don’t come easy, as evident in other “recall” efforts that don’t employ digital forensics and multi-channel communications. It’s one thing to uncover VINs with open recalls, and quite another driving customers into your dealership.
*Data updated 12/11/2024. Results vary by OEM brand, dealership and market.
Recall Masters by the Numbers
50 +
Data Sources
We partner with leading data providers to conduct extensive digital forensics, which enables us to match vehicles with open recalls and their current owners.
46
Automakers
We maintain the most comprehensive source of recall information for almost all makes and models on US roads and highways.
12000 +
Unique Recalls
We monitor an ever-growing number of NHTSA- mandated and OEM safety recalls, along with voluntary recalls issued by the manufacturer.
78 +M
Vehicles
We track recalled vehicles in the United States going back to model year 2000, many of which have multiple unperformed recalls.
Consumers Are Looking for Your Dealership
Want to Know About the Opportunity Around Your Dealership?
Enterprise Services: Does Your B2B Platform Need Recall Data?
Recall Masters is looking to partner with all data and platform providers that serve car dealers, rental agencies, fleet management, rideshare services, food delivery providers, couriers and any other business that utilizes vehicles in the fulfillment of services. If an accident or death occurs in a recalled vehicle while facilitating those operations, your client may be held partially liable. There’s a better way – partnering with Recall Masters to serve up critical recall data within your platform. Click here to learn more about our Enterprise Services division.
We’re surrounded by amazing technology, especially in the automotive industry where self-driving cars, EVs and emerging AI innovations take greater control of the driving experience. It’s also leading to a new generation of drivers who aren’t loyal to any one brand and aren’t passionate about the driving experience.
To the Gen Z’ers, cars aren’t “a thing” anymore. It probably explains why this younger generation isn’t particularly interested in a relationship with their car dealership – we sell the cars and they just drive away. The one device that seems to break through the noise and impersonal world is the telephone – the unifying technology that spans all generations.
For most of us, our phones live on our person in the form of a mobile phone. It seems like everywhere you go, the sounds of people on the phone or phones ringing create a backdrop that blends into the canvas – we probably…read the entire blogpost here.
Industry Leadership
Erica Bruno on the “On The Drive with Cindy Lawrence” Podcast
A recent addition to the Recall Masters team is already making her presence known on the big stage. In this episode of On The Drive, host Cindy Lawrence and Erica Bruno, Senior Director of Key Accounts, share an in-depth discussion on vehicle recalls and the vital role they play in consumer safety. With a family legacy rooted in the automotive industry, Erica shares her fascinating journey—from growing up surrounded by dealerships to becoming a leader in recall management and customer service.
Join us as we explore how recalls impact dealerships, why accurate data is crucial for both safety and customer retention, and how Recall Masters helps streamline the process for dealers and drivers alike. Erica’s expertise, combined with her passion for human-centered service, makes this a must-listen for industry professionals and car owners alike. Buckle up and get ready for valuable insights into the ever-evolving world of vehicle recalls! Click here to listen to the On the Drive with Cindy Lawrence podcast.
Recall Masters HR Leader Recognized for Excellence
Insights Success Magazine Recognizes Powers as One of 2025’s Most Influential Women in HR Leadership
January 16, 2025, Laguna Hills, CA – Recall Masters, the industry’s leading provider of automotive recall management and retention solutions, announced Tonia Powers, Chief Human Resources Officer, was recognized by Insights Success Magazine as “One of 2025’s Most Influential Women in HR Leadership”. Powers is featured on the cover of the magazines January 2025 issue, accompanied by an extensive article outlining the company and her contributions to the company’s success.
Stay up to date and connected to all issues related to the automotive industry and associated recalls. The Recall Rundown is the only monthly newsletter dedicated to automotive recalls and topics that pertain to recall management for dealerships and OEMs… Click here to read the March 2025 Recall Rundown issue.
Recap of 2023: Recalls Return to Historic Numbers
A Deluge of Recalls, though Compliance Increases
Limited manufacturing and the supply chain crisis over the past two years gave way to a flood of recalls in 2023. The continued proliferation of software and electronics in modern vehicles has also led to an overwhelming number of related recalls. Familiar themes of airbag defects layered on top of battery fires makes 2023 one of the most dangerous ever recorded in recall history.
Read more and request a copy of the State of Recalls for 2023.
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We keep track of recalls on vehicles since model year 2000
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