Recall Masters develops solutions that help the automotive industry drive revenue and support retention above and beyond recalls through its R+ Premium solution. The customer acquisition and retention platform leverages best-in-class vehicle owner data to connect 2nd/3rd/4th generation owners – 3X more customers and prospects than what is visible to even the manufacturers. Repeat servicing is supported through a targeted retention card effort that broadens the reach to lost and lapsed customers before they defect. The turnkey, fully-integrated customer lifecycle management solution creates greater recall awareness and helps automakers protect their brand.
For OEMs and many dealerships, recall compliance is not only a priority for mitigating risk, but it’s also paramount for protecting the brand. More than 1 in 4 vehicles on the road today have an open recall. While it’s a crisis for all consumers and the entire auto industry, it’s also an opportunity for dealerships to be a beacon of safety in their community. We’re proud to deliver results that:
- Acquire First Time Customers
- Increase Customer Pay Revenue
- Increase New Vehicle Sales
- Win Back Inactive Customers
- Enhance Overall Service Retention
- Save CSI & Preserve Brand Integrity
- Supercharge Retention Efforts with R+ Premium
Explained: Our Proprietary Process for Recall Management
Recall & Vehicle Owner Intelligence
Our technology and knowledgebase make us #1. Trusted by the largest dealer groups and OEMs, our platform analyzes data from more than 50 sources to target strategic recall opportunities. Superior data enables you to service more customers better and faster and upsell more services and vehicle sales.
We Build Your Customized Recall Department
From a Call Center Hotline team that fields consumer inquiries and schedules service appointments to a Recall Department webpage that captures leads, our many innovative solutions are integrated into your existing processes in order to empower your staff and keep consumers connected to your dealership.
Multi-Channel Communications Services
Our ground-breaking, multi-touchpoint communications drive traffic to your dealership. Digital forensics technology identifies active recalls that were never completed. Target 3X more recalls than previously realized by tracking down current/secondary owners. Put OEM and NHTSA-compliant communications to work for you.
High-Engagement Retention Solutions
The data shows that if consumers service with you, there’s a 74% chance they’ll buy their next vehicle from you. But your retention effort requires a real boost – it needs to convince consumers to take action. With R+ Premium, RM engages consumers through recalls, then retains new and existing customers through our proprietary retention solutions.
The Results
Every dealership and market is different, but one outcome is consistent – ROI! These results don’t come easy, as evident in other “recall” efforts that don’t employ digital forensics and multi-channel communications. It’s one thing to uncover VINs with open recalls, and quite another driving customers into your dealership.
*Data updated 04/09/2025. Results vary by OEM brand, dealership and market.
Recall Masters by the Numbers
50 +
Data Sources
We partner with leading data providers to conduct extensive digital forensics, which enables us to match vehicles with open recalls and their current owners.
46
Automakers
We maintain the most comprehensive source of recall information for almost all makes and models on US roads and highways.
23500 +
Unique Recalls
We monitor an ever-growing number of NHTSA- mandated and OEM safety recalls, along with voluntary recalls issued by the manufacturer.
78 +M
Vehicles
We track recalled vehicles in the United States going back to model year 2000, many of which have multiple unperformed recalls.
Consumers Are Looking for Your Dealership
Want to Know About the Opportunity Around Your Dealership?
Enterprise Services: Does Your B2B Platform Need Recall Data?
Recall Masters is looking to partner with all data and platform providers that serve car dealers, rental agencies, fleet management, rideshare services, food delivery providers, couriers and any other business that utilizes vehicles in the fulfillment of services. If an accident or death occurs in a recalled vehicle while facilitating those operations, your client may be held partially liable. There’s a better way – partnering with Recall Masters to serve up critical recall data within your platform. Click here to learn more about our Enterprise Services division.
I have a confession – I’m scared to get into a self-driving car. Even if I sat in the driver’s seat and could take immediate control, I just don’t have any desire to risk death or injury should some line of software code misplace a comma or some other character. Perhaps I’m a control freak or maybe I just love driving, but the self-driving wave is like a Russian tsunami headed our way and the impact could cost us more than a few cyclists and unsuspecting pedestrians.
Self‑driving vehicles (or autonomous vehicles, AVs) promise transformative change—reducing human error, increasing mobility access, and reshaping urban life. Yet beneath the hype lies a complex web of current safety concerns, potential future hazards, and deep economic consequences as consumers shift away from ownership toward mobility‑as‑a‑service (MaaS).
The first pedestrian fatality involving a self‑driving vehicle occurred in March 2018, when Elaine Herzberg…read the entire blogpost here.
Industry Leadership
Fixed Ops Magazine: October 2025 Issue
Reshaping Franchise Dealerships: How the Aging Vehicle Fleet and the Abundance of Recalls are Reshaping Franchise Dealerships
In the October 2025 issue of Fixed Ops Magazine, Sean Reyes, CMO of Recall Masters, shares insightful data about the correlation between the nation’s aging vehicles, recall compliance, a warranty revenue treasure trove, and the secret to winning consumers back from the aftermarket. Earlier this year, S&P Global Mobility reported the average age of cars and light trucks in the United States reached a record 12.8 years in 2025, up from 12.6 years in 2024 – a continuing multi-year trend of gradual growth. That means a larger share of the fleet is now squarely in the “repair-first” age band. Download and read the article PDF by clicking here.
Chris Miller on the Retention Roadmap Podcast
A recall feels like a headache until you see it for what it really is: a built-in reason for lapsed customers to walk back through your service doors. If you’re letting those opportunities slip, you’re leaving retention, CP revenue, and future vehicle sales on the table. The fix? Treat recalls like a strategic program, not a one-off task.
In this episode, sponsored by DriveSure, Bill Springer, podcast host and president of Krex, sits down with Chris Miller, Founder & Chairman of Recall Masters, to break down how data, process, and proactive outreach turn recalls into your highest-ROI retention lever. Chris shares what top-performing dealers do differently, from integrating recall checks in scheduling and the lane to running multi-touch contact cadences and “red-carpet” service that converts one free repair into long-term loyalty. Expect practical stats, workflow ideas, and what’s coming next as software and EV-related recalls rise. Click here to listen to the “Retention Roadmap” podcast.
2024 NHTSA Recall Campaigns Increase Significantly for Passenger Cars and Trucks
Total Number of Vehicles Affected Remains Stable, Though are Subject to a Greater Number of High-Risk Campaigns
In its eighth “State of Recalls” report, Recall Masters, the automotive industry’s leading provider of recall solutions, revealed that more than 28 million affected passenger vehicles and light trucks/vans were accounted for in recalls mandated by the National Highway Traffic Safety Administration (NHTSA) in calendar year 2024. Another estimated 238 “voluntary manufacturer notice” campaigns affected an unknown number of vehicles. Combined, 505 campaigns were all assessed at “high-risk” campaigns by Recall Masters, the leader in automotive recalls and retention solutions. Request a copy of the 2024 State of Recalls by clicking here.
Stay up to date and connected to all issues related to the automotive industry and associated recall and retention news. The Recall Rundown is the only monthly newsletter dedicated to automotive recalls, retention and topics impacting dealerships and OEMs… Click here to read the September 2025 Recall Rundown issue.
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