Recall Masters develops solutions that help the automotive industry drive revenue and support retention above and beyond recalls through its R+ Premium solution. The customer acquisition and retention platform leverages best-in-class vehicle owner data to connect 2nd/3rd/4th generation owners – 3X more customers and prospects than what is visible to even the manufacturers. Repeat servicing is supported through a targeted retention card effort that broadens the reach to lost and lapsed customers before they defect. The turnkey, fully-integrated customer lifecycle management solution creates greater recall awareness and helps automakers protect their brand.
For OEMs and many dealerships, recall compliance is not only a priority for mitigating risk, but it’s also paramount for protecting the brand. More than 1 in 4 vehicles on the road today have an open recall. While it’s a crisis for all consumers and the entire auto industry, it’s also an opportunity for dealerships to be a beacon of safety in their community. We’re proud to deliver results that:
- Acquire First Time Customers
- Increase Customer Pay Revenue
- Increase New Vehicle Sales
- Win Back Inactive Customers
- Enhance Overall Service Retention
- Save CSI & Preserve Brand Integrity
- Supercharge Retention Efforts with R+ Premium
Explained: Our Proprietary Process for Recall Management
Recall & Vehicle Owner Intelligence
Our technology and knowledgebase make us #1. Trusted by the largest dealer groups and OEMs, our platform analyzes data from more than 50 sources to target strategic recall opportunities. Superior data enables you to service more customers better and faster and upsell more services and vehicle sales.
We Build Your Customized Recall Department
From a Call Center Hotline team that fields consumer inquiries and schedules service appointments to a Recall Department webpage that captures leads, our many innovative solutions are integrated into your existing processes in order to empower your staff and keep consumers connected to your dealership.
Multi-Channel Communications Services
Our ground-breaking, multi-touchpoint communications drive traffic to your dealership. Digital forensics technology identifies active recalls that were never completed. Target 3X more recalls than previously realized by tracking down current/secondary owners. Put OEM and NHTSA-compliant communications to work for you.
High-Engagement Retention Solutions
The data shows that if consumers service with you, there’s a 74% chance they’ll buy their next vehicle from you. But your retention effort requires a real boost – it needs to convince consumers to take action. With R+ Premium, RM engages consumers through recalls, then retains new and existing customers through our proprietary retention solutions.
The Results
Every dealership and market is different, but one outcome is consistent – ROI! These results don’t come easy, as evident in other “recall” efforts that don’t employ digital forensics and multi-channel communications. It’s one thing to uncover VINs with open recalls, and quite another driving customers into your dealership.
*Data updated 04/09/2025. Results vary by OEM brand, dealership and market.
Recall Masters by the Numbers
50 +
Data Sources
We partner with leading data providers to conduct extensive digital forensics, which enables us to match vehicles with open recalls and their current owners.
46
Automakers
We maintain the most comprehensive source of recall information for almost all makes and models on US roads and highways.
23500 +
Unique Recalls
We monitor an ever-growing number of NHTSA- mandated and OEM safety recalls, along with voluntary recalls issued by the manufacturer.
78 +M
Vehicles
We track recalled vehicles in the United States going back to model year 2000, many of which have multiple unperformed recalls.
Consumers Are Looking for Your Dealership
Want to Know About the Opportunity Around Your Dealership?
Enterprise Services: Does Your B2B Platform Need Recall Data?
Recall Masters is looking to partner with all data and platform providers that serve car dealers, rental agencies, fleet management, rideshare services, food delivery providers, couriers and any other business that utilizes vehicles in the fulfillment of services. If an accident or death occurs in a recalled vehicle while facilitating those operations, your client may be held partially liable. There’s a better way – partnering with Recall Masters to serve up critical recall data within your platform. Click here to learn more about our Enterprise Services division.
In the era of rapid technological advancement, businesses are increasingly integrating artificial intelligence (AI) and bots into their customer service operations. While these tools offer efficiency and cost-saving benefits, their application, especially as primary support in call centers, raises significant concerns. This is particularly evident in sensitive situations like automotive recalls, where the human touch is irreplaceable.
I get it – it’s impossible to compete with the cost and efficiency of AI and bot technology. However, the overwhelming challenge for the auto industry when it comes to recalls is consumer engagement. Millions of notifications are sent to owners desperately seeking their compliance with a recall repair. Let’s face it – no one wants to deal with vehicle repairs, not even when they’re free. The thought of spending any time sitting in a service department lobby or navigating life’s urgencies without vehicle availability should give you insight on why our nation is plagued with 1 in 4 vehicles with an…read the entire blogpost here.
Industry Leadership
2024 NHTSA Recall Campaigns Increase Significantly for Passenger Cars and Trucks
Total Number of Vehicles Affected Remains Stable, Though are Subject to a Greater Number of High-Risk Campaigns
In its eighth “State of Recalls” report, Recall Masters, the automotive industry’s leading provider of recall solutions, revealed that more than 28 million affected passenger vehicles and light trucks/vans were accounted for in recalls mandated by the National Highway Traffic Safety Administration (NHTSA) in calendar year 2024. Another estimated 238 “voluntary manufacturer notice” campaigns affected an unknown number of vehicles. Combined, 505 campaigns were all assessed at “high-risk” campaigns by Recall Masters, the leader in automotive recalls and retention solutions. Request a copy of the 2024 State of Recalls by clicking here.
Erica Bruno on the “On The Drive with Cindy Lawrence” Podcast
A recent addition to the Recall Masters team is already making her presence known on the big stage. In this episode of On The Drive, host Cindy Lawrence and Erica Bruno, Senior Director of Key Accounts, share an in-depth discussion on vehicle recalls and the vital role they play in consumer safety. With a family legacy rooted in the automotive industry, Erica shares her fascinating journey—from growing up surrounded by dealerships to becoming a leader in recall management and customer service.
Join us as we explore how recalls impact dealerships, why accurate data is crucial for both safety and customer retention, and how Recall Masters helps streamline the process for dealers and drivers alike. Erica’s expertise, combined with her passion for human-centered service, makes this a must-listen for industry professionals and car owners alike. Buckle up and get ready for valuable insights into the ever-evolving world of vehicle recalls! Click here to listen to the On the Drive with Cindy Lawrence podcast.
Recall Masters HR Leader Recognized for Excellence
Insights Success Magazine Recognizes Powers as One of 2025’s Most Influential Women in HR Leadership
January 16, 2025, Laguna Hills, CA – Recall Masters, the industry’s leading provider of automotive recall management and retention solutions, announced Tonia Powers, Chief Human Resources Officer, was recognized by Insights Success Magazine as “One of 2025’s Most Influential Women in HR Leadership”. Powers is featured on the cover of the magazines January 2025 issue, accompanied by an extensive article outlining the company and her contributions to the company’s success.
Stay up to date and connected to all issues related to the automotive industry and associated recalls. The Recall Rundown is the only monthly newsletter dedicated to automotive recalls and topics that pertain to recall management for dealerships and OEMs… Click here to read the May 2025 Recall Rundown issue.
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